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Qualitative Services
At Focus On Miami we know that qualitative data collection is not just a research technique; it is a detailed process. Our attentive staff oversees your project from recruitment to delivery. Centrally located in South Florida's diverse multi-cultural community, Focus On Miami provides easy access to virtually all socioeconomic groups as well as providing bilingual services. Respondents are put through a rigorous screening process by our professional in-house recruiters. This consists of the following: the initial screening, a secondary computer database screening, re-screening during confirmation, and the last re-screen is done upon arrival.
Quantitative Services
For over ten years Focus On Miami has been helping you understand your target market and expand your business. We provide a full range of quantitative research services in the South Florida area.
Legal Research Service
Mock Courtroom
Our facility built in 2004, is home to one of the largest mock courtrooms (measuring 25`x18`) in Miami and can accommodate up to 45 "juror" participants. We also provide comfortable seating for up to 18 viewers, plus 2 Lounges. Smaller conference rooms are available for deliberations, briefings, and other types of meetings.
Jury Pool Recruitment
We take the hassle out of recruiting with professionally monitored services that include instant detailed updates, computerized database supervision, and recruiting capabilities and resources specializing in the State of Florida.
Exceptional Client Service
Our Legal Research division has grown by leaps and bounds over the past several years as we've become adept at recruiting jury pools and managing these large groups on-premises while at the same time seeing to the needs of attorneys and their clients. Over time we've streamlined our procedures to flawlessly manage these diverse populations and to guide both groups from a courtroom environment to a deliberation environment.
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Qualitative Techniques include the following:
- Focus Groups
- In-Depth Interviews
- Website Usability Tests
- Eye Tracking Studies
- Music Studies
- Medical/Pharmaceutical
- Mock Juries
- Taste testing/sensory testing
Quantitative Services include the following:
- Central Location Tests
- In-Store Intercept Interviewing
- In-Depth Executive and
Medical Interviewing
- Product and taste testing
- Store Audit
- Merchandising Programs
- Mystery Shopping Programs
- Mock Juries
Additionally:
We're happy to provide Full Technology Service including the following:
- Videoconferencing
- Video Streaming
- Podiums and Witness Stands
- Note taking
- DVD recording |
